![](https://www.stijnspeksnijder.com/wp-content/uploads/2018/08/BOOST-Studio.jpg)
WakaWaka Boost
In this project, the goal of our team was to research and develop a new product for WakaWaka specifically aimed at developing countries. Performing a 2 week qualitative research in Rwanda was one of the most meaningful experiences I’ve had as a designer.
With our (field) research, we identified a market opportunity for small solar home systems that can be expanded to become a powerful solar home system after a few years. A pay-as-you-go sales model makes it possible for farmers with a low, fluctuating income to afford high-quality, sustainable solar light and power.
![](https://www.stijnspeksnijder.com/wp-content/uploads/2018/11/WakaWaka-Boost-Web2.jpg)
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![](https://www.stijnspeksnijder.com/wp-content/uploads/2018/11/BOOST-Customer-Journey.jpg)